Flipkart has launched 'Creator Cities,' a pioneering initiative aimed at enhancing video commerce in India. With dedicated studios in Mumbai, Bangalore, and Gurgaon, the project will support over 200 content creators monthly and facilitate the production of more than 400 products daily.This strategic investment is designed to empower influencers and brands, tapping into the growing demand for creator-led shopping experiences, particularly among Gen Z and millennials. As video commerce becomes central to Flipkart's retail strategy, the initiative is expected to significantly boost user engagement and sales.